Tiktok helped to boost the US Printed Book Market

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US Printed Book Sales boosted by Tiktok. US Printed Book Market is boosted first time since 2004.

Three tables of books with signs that say ″#BookTok″ in a Barnes & Noble.
A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., Thursday, Sept. 2, … [+]
Image Credit: ASSOCIATED PRESS

825 million copies of print books have been purchased in the U.S. in 2021. It was the best-selling year for print books, since it began tracking data in 2004 says NPD Bookscan. An Analysts believe young people posting about books on social media played a serious role in those big numbers. This information was reported by Forbes by quoting relevant bodies.

According to the Forbes Report, the U.S. print book market was up 9% compared to 2020, according to NPD Bookscan, finishing 67 million copies ahead of 2020, and selling 125 million more copies than in 2019.

Kristen McLean, executive director and industry analyst at NPD Bookscan, said social media, particularly TikTok users who post about books, known collectively as BookTok has “definitely been a factor” in surging book sales, along with the pandemic in general, with many of the sales gains coming in Q1 and Q2 before the Covid-19 vaccines were widely available.

TikTok’s influence particularly began in 2020, and primarily boosted sales in the Young Adult category, McLean said, noting the trend “started in the teen book space, but it’s not just the teen book space,” before eventually spreading to Adult Fiction and Adult Nonfiction.

Sales numbers came from millions. 35.8 billion. That’s how many views TikToks tagged with #booktok have received and several individual TikToks with the tag have more than 10 million views each. 

Featured image was taken from this YouTuber who made a book video. I attached her channel to pay respect her.

Source: Forbes

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