Facebook-owner Meta to open a first physical store in metaverse bet

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Meta Platforms Inc (Facebook’s mother company) plans to establish its first physical store where customers can try on and buy virtual reality headgear and other gadgets as the company seeks to mainstream its much-touted metaverse.

Image Credit: Meta

Tech giants like Google got similar stores to experience their products in a physical way beyond virtual reality.


The 1,550 square-foot Meta Store, which will open on May 9, 2022, at the company’s Burlingame facility in California, will offer demos for its Quest 2 VR headset and video conferencing gadget Portal, as well as smart glasses produced in collaboration with Ray-Ban, Meta announced on Monday. ((this item is corrected to indicate that Ray-Ban glasses are smart glasses, not augmented reality glasses.)

Except for the Ray-Ban spectacles, the devices will be available for purchase at the shop. According to the firm, the items may also be purchased online through a new shopping tab on meta.com.

Meta is significantly investing in the metaverse, a virtual area where people communicate, work, and play, by adding new capabilities to hardware devices that serve as portals to the virtual world.

Earlier last month, the Facebook owner announced that it will begin testing capabilities for monetizing digital goods and experiences within Horizon Worlds, a virtual reality platform Meta debuted late last year.

Meta also announced that it will charge producers of digital experiences and assets a 47.5 per cent fee, a move that has sparked criticism from certain app developers. more info

Shoppers following the space are looking forward to the next iteration of the Quest 2 VR headset, which is expected to be introduced in the second quarter and is widely regarded by analysts as vital to the company’s metaverse goals.

Source: Reuters Report

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