Threads vs. Instagram 101 comparison

Say Hello to Threads Instagram! Let’s compare the newborn Meta Instagram’s Twitter alike social media “threads”. Twitter vs Threads

Facebook Meta Company’s famous young social photo/video sharing network launched their new short text-based news platform threads on the 6th of July 2023. Within the first seven hours, 10 million users signed up for the platform.

And 30 million users signed up within the first 24 hours which made Threads the fastest grown social media on planet Earth and the human history. So was initially claimed as a Twitter alternative.

Last year the statistics showed that the famous tech giant Mark Zuckerberg’s Facebook user count is declining first time in 17 years company’s history. So Facebook’s mother company Meta came up with a new product to secure the market share of the company in competition with other fast-growing platforms like Tiktok.

Also, Twitter was bought by Elon Musk one of the richest men on Planet Earth last year. And Mark Zuckerberg also one of the richest men on Earth, created a new platform and gained success overnight. Before Mark Zuckerberg bought Instagram and Whatsapp from their founders. Also, Elon founded a car company instead of buying one.

Mark Zuckerberg and Elon Musk

So we need to understand that there is no right or wrong way to do things and the way you approach always changes the game.


  • Both Twitter and Threads are social media platforms that allow users to share text, photos, and videos.
  • Both platforms have a character limit for posts (280 characters for Twitter and 500 characters for Threads).
  • Both platforms allow users to follow other users and interact with their posts through likes, comments, and retweets (or “share” on Threads).
  • Both platforms have a search function that allows users to find other users and posts.
  • Both platforms have an algorithm that determines which posts are shown to users in their feeds.
  • Both platforms are available on mobile devices and on the web.


  • Target audience: Twitter is generally used by a wider audience, while Threads is specifically designed for close friends and family.
  • Content focus: Twitter is more focused on public conversations and news, while Threads is more focused on personal updates and sharing moments with close friends.
  • User interface: Twitter has a more traditional social media interface, while Threads has a more chat-like interface.
  • Features: Twitter has a wider range of features, such as polls, GIFs, and direct messages. Threads have a more limited set of features, but it does have some unique features, such as the ability to share live location updates.
  • Integration with other platforms: Twitter is not integrated with any other platforms, while Threads is closely integrated with Instagram.
  • Business model: Twitter is a free platform, while Threads is supported by advertising.

Twitter is the most prominent and trusted platform for official announcements so far for any government, private or individual on news and current affairs purposes. Twitter has around 450 million users by the reports of 2022 December and it has gained a 40% user count increase compared to 2018. Even though Twitter is a less popular platform compared to other giants like Facebook, Instagram and Tiktok by user count. And yet it is too early to predict that the Threads will become a threat to Twitter on a solid basis.

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